In my management class, we’re analyzing cases in “Winning Moves.” When I finally opened the book (only three weeks in), I realized something was off about the cover.
I noticed the lines through the image at the top…they look an awful lot like iStockPhoto watermark lines.
So, I played detective and did some research (I searched skiing on iStock).
And I found this!
Holy hell! The cover designer literally stole an iStock image (and did a horizontal flip). I’m sure he/she meant to use it as a placeholder and was planning on purchasing the image but simply forgot.
How do you do that! How do you overlook that? Didn’t the publisher wonder to himself, “I wonder what those oddly placed lines through the image are.”?
You can’t really tell on the online cover, but on the print cover, the stolen image is extremely pixilated. That should have been another red flag to the final approver.
If the designer purposely stole the image…then he/she did a terrible job. This is probably one of the easiest iStock images to steal…the watermark would be simple to remove.
That was easy. It legit took 5 minutes.
Morals of the story: 1. Proof, review, double check before sending to print. 2. If you’re going to steal an image, at least Photoshop out the istock watermark.